About the Course
This course provides a complete introduction to digital marketing, covering the key strategies, platforms, and tools used to build an online presence and generate business growth. You will learn how to create and optimize websites, improve search engine visibility, run Google Ads and Meta Ads campaigns, build social media strategies, create engaging content, and use analytics to measure marketing performance. The course combines practical training with real-world projects, preparing you for roles in digital marketing, SEO, paid advertising, social media marketing, and content marketing.
What You’ll Learn
Understand the fundamentals of digital marketing, marketing funnels, customer journeys, and major digital channels
- Build and manage professional websites using WordPress
- Conduct keyword research, competitor analysis, and implement effective SEO strategies
- Optimize websites for on-page, technical, local, semantic, and search-focused SEO
- Create and manage Google Ads campaigns across Search, Display, and YouTube
- Understand Meta Ads, audience targeting, campaign objectives, and remarketing
- Develop social media content strategies for Instagram, Facebook, and LinkedIn
- Create professional social media creatives using Canva
- Set up email marketing campaigns, segmentation, automation, and reporting
- Track and analyze marketing performance using Google Analytics and Google Search Console
- Understand AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization)
- Plan and execute complete digital marketing campaigns through practical projects
Requirements
- Basic computer knowledge
- A laptop or desktop computer
- Basic understanding of social media platforms (helpful, not mandatory)
- Internet connection for practical sessions
- No prior digital marketing experience required
Course Curriculum
Module 1: Fundamentals of Digital Marketing
Introduction to Digital Marketing, Traditional vs Digital Marketing, Marketing Funnel, Customer Journey, Digital Marketing Channels, and Career Opportunities.
Module 2: WordPress Development
Domain and Hosting, WordPress Installation, Themes and Plugins, Elementor, Page Building, Landing Pages, Blogs, Menus, Forms, Mobile Optimization, Website Security, and Portfolio Website Creation.
Module 3: Search Engine Optimization (SEO)
Search Engines, SEO Fundamentals, Search Intent, Keyword Research, Competitor Analysis, On-Page SEO, Technical SEO, Local SEO, Google Business Profile, Google Search Console, Google Analytics, SEO Audits, Off-Page SEO, Semantic SEO, AEO, and GEO.
Module 4: Google Ads
Google Ads Ecosystem, Account Setup, Campaign Structure, Keyword Match Types, Negative Keywords, Bidding, Search Campaign Creation, Ad Copywriting, Ad Assets, Display Ads, Audience Targeting, YouTube Ads, Conversion Tracking, Performance Metrics, Optimization, Retargeting, and Reporting.
Module 5: Social Media Marketing
Instagram Profile Optimization, Content Strategy, Content Pillars, Content Calendar, Reels Strategy, Facebook Marketing, Meta Business Suite, Meta Ads Fundamentals, Audience Targeting, LinkedIn Profile Optimization, Personal Branding, Community Building, and Organic Growth.
Module 6: Canva & Content Creation
Design Principles, Branding, Social Media Creatives, Posts, Carousels, Reels Covers, Presentations, and Content Creation for Digital Marketing Campaigns.
Module 7: Email Marketing & Final Project
Email Marketing Fundamentals, Campaign Creation, Automation, Audience Segmentation, Analytics, Performance Reporting, and a complete digital marketing project covering Website, SEO, Paid Advertising, and Social Media Strategy.
